Prima Pantry is a home grocery delivery system. The goal of this invented company is to provide busy professionals with delicious, nutritious, and easy to make meals each week. PrimaPantry delivers original, step-by-step recipes and fresh ingredients to customers nationwide. The menu changes every week, so with each delivery you learn to cook inventive new dishes with seasonal ingredients. By letting us source these hard-to-find ingredients, you'll get food that is fresher and cheaper than you can get at your local supermarket, and there's no waste because we only send you what you need for each recipe. For this project I focused on the experience of becoming a customer from beginning to end: seeing an advertisement, registering online, receiving an insulated cooler bag, packagaing of the ingredients, organization of used recipes, and the publication of a favorite dishes cookbook.
Bandit Fishing Lures
Objective: Rebrand Bandit fishing lures and create packaging.
Concept: Bandit serves pro and weekend fishermen to take their fishing to the next level. The problem is, the baits are cheaply packaged, appear as toothbrushes, and are often unnoticed. They also frustrate fishermen with their display of information. I redesigned the packaging of the bandit lures to reflect and embody the natural color of the bait, while increasing aesthetic attraction of the consumer with sophisticated graphics and clear display of information.
A collection of logos from various projects. Lessetta, Sara Pittman Studio, and Makaila were all designed at e4.